Applied Marketing Science, Inc. (AMS) Survey Expert Brian Sowers and John Strand, a shareholder in Wolf, Greenfield & Sacks, P.C.’s Trademark & Copyright Practice, will discuss the role of consumer surveys in intellectual property litigation in an upcoming CLE-eligible webinar facilitated by the American Bar Association (ABA).
Consumer surveys are one of the most powerful tools available in intellectual property litigation. Despite widespread use, however, many attorneys are largely unfamiliar with the basics of consumer surveys and how they can be used effectively in intellectual property matters.
Please join Messrs. Sowers and Strand for a one-hour webinar where they will discuss the use of consumer survey evidence in intellectual property litigation. This new and informative webinar will focus on how consumer surveys are typically used in IP matters, as well as emerging trends that can impact the evidentiary weight given to them.
Topics covered will include:
- Applications of consumer surveys used to support IP litigation
- Advantages of conducting a survey for litigation
- Cases in which consumer surveys were a critical piece of evidence
- Influence of websites like Google and Amazon on likelihood of confusion surveys
- Impact of the booking.com case on genericness surveys
- Conflicting academic literature on dilution surveys.
This webinar will take place from 12PM to 1PM ET on Thursday, June 6 (previously scheduled for Tuesday, March 12), and is eligible for 1 hour of CLE credit. You may register for the webinar on the ABA website. We hope you’ll be able to join us!