--- title: Consumer Litigation Surveys for Complex Legal Matters Blog | Robert Klein description: Applied Marketing Science (AMS) has over 30 years of experience conducting consumer litigation surveys for complex legal matters. Read the AMS blog. --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) ## Robert Klein ### Recent Posts ## [AMS Provides Persuasive Rebuttal in Backyard BBQ Infringement Matter](https://blog.ams-litigation.com/ams-rebuttal-backyard-bbq-infringement-matter) In a recent case in the Eastern District of North Carolina (Variety Stores, Inc. v Wal-Mart Stores, Inc.,Civil Action No. 5:14-cv-00217), the jury found Wal-Mart guilty of willful infringement of... [read more →](https://blog.ams-litigation.com/ams-rebuttal-backyard-bbq-infringement-matter) [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [With No Survey for Support, Bodipedic Mark is Put to Rest](https://blog.ams-litigation.com/with-no-survey-for-support-bodipedic-mark-is-put-to-rest) [![](https://blog.ams-litigation.com/hubfs/Imported_Blog_Media/tempur-pedic-300x82-1.gif)](https://blog.ams-litigation.com/with-no-survey-for-support-bodipedic-mark-is-put-to-rest) A November 13, 2015 TTAB decision ([*Dan Foam ApS v. Innocor, Inc.*](http://ttabvue.uspto.gov/ttabvue/ttabvue-92054201-CAN-90.pdf), Cancellation No. 92054201 resulted in the cancellation of the Bodipedic and design trademark based on a likelihood of confusion with... [read more →](https://blog.ams-litigation.com/with-no-survey-for-support-bodipedic-mark-is-put-to-rest) [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [TTAB Ruling Precludes Subsequent Litigation (as Predicted)](https://blog.ams-litigation.com/ttab-ruling-precludes-subsequent-litigation) The Supreme Court ruled in *B&B Hardware, Inc. v. Hargis Industries* that a TTAB ruling can have (in certain cases) a “preclusive effect” on subsequent actions in federal court (see earlier blog entry [...](https://blog.ams-litigation.com/supreme-court-raises-the-stakes-at-the-ttab/) [read more →](https://blog.ams-litigation.com/ttab-ruling-precludes-subsequent-litigation) [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [Losing Interest in Initial Interest Confusion](https://blog.ams-litigation.com/losing-interest-in-initial-interest-confusion) The recent decision by the Ninth Circuit in [*MultiTime Machine, Inc. v. Amazon.com, Inc.*](http://cdn.ca9.uscourts.gov/datastore/opinions/2015/07/06/13-55575.pdf) could spell the beginning of the end of “initial interest confusion” as a cause of action in internet commerce... [read more →](https://blog.ams-litigation.com/losing-interest-in-initial-interest-confusion) [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [Court Accepts Conjoint Analysis Survey Results as Proof of “Irreparable Harm”](https://blog.ams-litigation.com/conjoint-analysis-survey-irreparable-harm) In the long-running patent battle between Apple and Samsung, the [Second Circuit recently issued its verdict on the appeal of the original case](http://www.cafc.uscourts.gov/sites/default/files/opinions-orders/14-1802.Opinion.9-15-2015.1.PDF) (5:12-cv-00630-LHK) that resulted in a big cash award... [read more →](https://blog.ams-litigation.com/conjoint-analysis-survey-irreparable-harm) [Patent Infringement](https://blog.ams-litigation.com/tag/patent-infringement) ## [Survey Evidence Cited in Appeals Court Decision](https://blog.ams-litigation.com/survey-evidence-cited-in-appeals-court-decision) In a 2015 decision by the Fourth Circuit Court of Appeals, survey evidence was frequently cited in support of the lower court’s decision. The case was *Design Resources, Inc. v Leather Industries of...* [read more →](https://blog.ams-litigation.com/survey-evidence-cited-in-appeals-court-decision) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising) ## [Understocked on Survey Evidence](https://blog.ams-litigation.com/understocked-on-survey-evidence) [![](https://blog.ams-litigation.com/hubfs/Imported_Blog_Media/mattress-overstock-sml-1.png)](https://blog.ams-litigation.com/understocked-on-survey-evidence) A recent Trademark Trial and Appeal Board (TTAB) decision in the matter of [*Overstock.com, Inc. v. J. Becker Management*](http://ttabvue.uspto.gov/ttabvue/ttabvue-91203624-OPP-29.pdf) rejected Overstock.com’s opposition to the registration of this mark: [read more →](https://blog.ams-litigation.com/understocked-on-survey-evidence) [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [For Lack of a Survey…(This Time on Fame at the TTAB)](https://blog.ams-litigation.com/for-lack-of-a-survey-ttab) John Welch [blogged](http://thettablog.blogspot.com/2015/05/precedential-no-14-ttab-sustains.html) about the TTAB’s [decision](http://ttabvue.uspto.gov/ttabvue/ttabvue-91189692-OPP-86.pdf) to sustain the opposition to registration of the mark **THE HOUSE THAT JUICE BUILT** (and a related design mark) for various baseball related items. The Board... [read more →](https://blog.ams-litigation.com/for-lack-of-a-survey-ttab) [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [New Evidence that “Good Data Drives Out Bad Cases”](https://blog.ams-litigation.com/new-evidence-that-good-data-drives-out-bad-cases) A 2015 [article](https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2463685)[1](https://blog.ams-litigation.com/author/robert-klein/page/1#footnote1) published by Shari Diamond and David Franklyn reports the results of a survey(!) of trademark attorneys on the role that surveys play in the ultimate resolution of a case. They note... [read more →](https://blog.ams-litigation.com/new-evidence-that-good-data-drives-out-bad-cases) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [Could a Survey Have Saved This Trademark?](https://blog.ams-litigation.com/could-a-survey-have-saved-this-trademark) The Court of Appeals for the Federal Circuit (CAFC) has affirmed the TTAB’s ruling that NOPALEA is merely descriptive when used for a dietary supplement that contains Nopal juice. (John Welch blogs... [read more →](https://blog.ams-litigation.com/could-a-survey-have-saved-this-trademark) [Trademark](https://blog.ams-litigation.com/tag/trademark) Page 1 of 2 [1](https://blog.ams-litigation.com/author/robert-klein/page/1) [2](https://blog.ams-litigation.com/author/robert-klein/page/2) ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (61)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (24)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (20)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (20)](https://blog.ams-litigation.com/tag/false-advertising) - [Class Action/Class Certification (17)](https://blog.ams-litigation.com/tag/class-action) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. 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