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AMS Announces New Survey Research Expert Affiliate, Dr. Nathan Novemksy

WALTHAM, MA, February 1, 2017 – Applied Marketing Science, Inc. (AMS) is pleased to announce that Dr. Nathan Novemsky has affiliated with the firm’s Litigation Support practice.

Dr. Novemsky is a Professor of Marketing at the Yale School of Management, and a Professor of Psychology at Yale University. He is an expert in the psychology of judgment and decision-making, an area that overlaps heavily with behavioral economics and consumer behavior. Dr. Novemsky has offered expert testimony and consulting in a wide range of areas, including deceptive advertising, defamation and consumer understanding of contracts. He is a member of the Yale Center for Customer Insights and serves on the editorial boards of several publications, including Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, as well as Organizational Behavior and Human Decision Processes. Dr. Novemsky holds an M.A. and Ph.D. in Social Psychology from Princeton University.

“We have worked with Dr. Novemsky on multiple cases and we are very excited to welcome him as an affiliated expert with AMS,” said Brian Sowers, a principal at AMS and leader of the firm’s Litigation Support practice. “Dr. Novemsky brings a unique set of insights and experience that is invaluable for litigants looking to understand how individuals interpret information they see in the media and other contexts.”

AMS collaborates with a network of survey research experts who have expertise in areas such as consumer behavior, social psychology, advertising, branding, marketing strategy, economics, content analysis and other related areas. Experts design and conduct surveys to analyze consumer behavior in litigation—including trademark and trade-dress infringement, deceptive advertising, patent infringement and damage calculations, class action and antitrust claims—and testify in both deposition and at trial.

For additional information on AMS Litigation Support services, please send inquiries to or contact Brian Sowers at (781) 250-6313.

Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. For more information, please visit