Applied Marketing Science, Inc. (AMS) recently hosted a webinar, "Using Conjoint Analysis as a Basis for Damages Calculations in Class Action Litigation,” which is now available on demand so you can view the recording at your convenience. We hope you find the presentation both informative and insightful.
In this presentation, Principal and Survey Expert Patricia Yanes and senior members of the AMS Litigation Support team introduce conjoint analysis surveys and how they can be used as a basis to calculate damages in class action matters. When properly conducted, conjoint surveys have been widely accepted for use in litigation to determine a product’s Reduction in Market Value or Price Premium due to a defendant’s alleged misconduct, such as material omissions or misrepresentations. To learn more about the cases referenced in the presentation, please visit the case studies page on our website.
To learn more about AMS Litigation Support services and our network of talented survey experts, we invite you to download our Survey Expert Directory. Consumer surveys can function as critical evidence in complex litigation matters – but only when conducted with scientific rigor, carefully analyzed, and supported by clear, authoritative expert testimony. If you would like to request a printed version of this directory, please email Jason Och.
If you have any additional questions about the webinar, or have a case you would like to discuss, please contact Jason Och at joch@ams-inc.com or (781) 250-6317.
We hope to see you at a future webinar!