Applied Marketing Science, Inc. (AMS) recently participated in the 2026 American Bar Association Intellectual Property Law Section Annual Meeting (IPLSPRING) at the Omni Hotel Shoreham in Washington, D.C. as an exhibiting sponsor.
IPLSPRING underscored the growing need for rigorous, defensible evidence as courts confront new technologies and novel infringement theories across trademark, patent, and copyright disputes. As issues involving AI, consumer perception, and data usage take on greater significance, the strength of the evidentiary record is increasingly critical.
AMS helps legal teams meet that need: We design and defend survey evidence that is grounded in real‑world marketplace conditions, methodologically sound, and built to withstand rigorous challenges.
Principal and Practice Lead Jason Och and Senior Manager Marisa Jaross were pleased to connect with intellectual property professionals specializing in trademark, patent, and copyright law at the Annual Meeting. To continue—or start—a conversation, please contact Jason Och at joch@ams-inc.com.
About Applied Marketing Science
Applied Marketing Science, Inc. (AMS) has over 30 years of experience conducting consumer litigation surveys for complex legal matters related to trademark and trade dress infringement, class action matters, false and deceptive advertising, among others. AMS is a trusted source of survey design, data analysis, and expert testimony. Our trademark survey experts have a strong understanding of the legal standards for survey research in both Lanham Act litigation and TTAB proceedings, including trademark and trade dress infringement cases involving likelihood of confusion, secondary meaning, genericness, dilution, strength of mark, and more.