Applied Marketing Science, Inc. (AMS) is proud to participate in the upcoming 2025 International Trademark Association (INTA) Annual Meeting, which will take place at the San Diego Convention Center from May 17 through May 21. AMS is a supporting sponsor and will be exhibiting in the Innovation Marketplace at Booth 1730.
AMS Principal and Litigation Practice Lead Jason Och will also be moderating a Table Topic during the Annual Meeting titled, “The Aided (or Modified) Eveready Survey: Another Tool for Assessing Likelihood of Confusion in Trademark and Trade Dress Disputes in the U.S.” This discussion will take place on Tuesday, May 20, at 8:00 a.m. PST.
Along with senior members of the AMS Litigation Support practice, testifying survey experts Amanda T. Bulian and Brian M. Sowers will be attending the Annual Meeting. To learn more about our survey experts or to receive additional information regarding our Litigation Support services, please visit the AMS booth or contact Jason Och at joch@ams-inc.com to schedule a meeting.
INTA is a global association that brings together tens of thousands of trademark and intellectual property (IP) professionals, including brand owners from corporations, law firms, professors, and more. INTA’s Annual Meeting provides an opportunity for practitioners and experts from around the world to network and share knowledge.
We hope to see you in San Diego!
About Applied Marketing Science, Inc. (AMS)
AMS has over 30 years of experience conducting consumer litigation surveys for complex legal matters related to trademark and trade dress infringement, class action matters, false and deceptive advertising, and more. AMS is a trusted source of survey design, data analysis, and expert testimony. Our trademark survey experts have a strong understanding of the legal standards for survey research in both Lanham Act litigation and TTAB proceedings, including trademark and trade dress infringement cases involving likelihood of confusion, secondary meaning, genericness, dilution, and more.