Applied Marketing Science, Inc. (AMS) recently attended, and was a proud sponsor of, the 2024 National Advertising Division (NAD) Conference in New York City, Charting the Global Future of Ad Law.
Our team was pleased to connect with advertising and legal professionals, academic and industry experts, and regulatory officials in the advertising space, exploring the evolving advertising landscape, best practices, and trends.
Conference sessions examined the complexities and implications of artificial intelligence (AI) technologies, “green” claims, influencer marketing, and more. Multiple sessions included discussions of consumer perception surveys as evidence of consumer deception, covering the importance of rigorous survey design and appropriate controls, the application of NAD precedent with respect to consumer surveys, and considerations when rebutting survey evidence. Outside of these sessions, our team discussed with attendees how AMS survey experts address these issues to deliver compelling evidence for our clients.
We look forward to attending the 2025 National Advertising Division Conference and we hope to see you there. If you have any questions about survey evidence or expert witness testimony for NAD matters or litigation, please reach out to Principal and Practice Lead Jason Och:
About Applied Marketing Science (AMS)
Applied Marketing Science, Inc. (AMS) has over 30 years of experience conducting consumer litigation surveys for complex legal matters. AMS is a trusted source of survey design, data analysis, and expert testimony related to false and deceptive advertising, claim substantiation, trademark and trade dress infringement, class action matters, and more. Our survey experts are experienced in conducting and rebutting surveys for litigation and NAD proceedings and have a strong understanding of the legal standards for survey research.