--- title: Consumer Litigation Surveys for Complex Legal Matters Blog | Genericness description: Genericness | Applied Marketing Science (AMS) has over 30 years of experience conducting consumer litigation surveys for complex legal matters. Read the AMS blog. --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) ## [Brian Sowers Delivers Guest Lecture on Genericness Surveys at University of Pennsylvania Carey Law School](https://blog.ams-litigation.com/brian-sowers-delivers-guest-lecture-on-genericness-surveys-at-university-of-pennsylvania-carey-law-school) Applied Marketing Science, Inc. (AMS) Principal and Testifying Survey Expert Brian M. Sowers guest lectured at the University of Pennsylvania Carey Law School on January 27, 2026, as part of... [read more →](https://blog.ams-litigation.com/brian-sowers-delivers-guest-lecture-on-genericness-surveys-at-university-of-pennsylvania-carey-law-school) [Genericness](https://blog.ams-litigation.com/tag/genericness), [News](https://blog.ams-litigation.com/tag/news) ## [AMS Welcomes New Affiliate Dr. Lucas Carden, Research Scientist and Testifying Survey Expert](https://blog.ams-litigation.com/ams-welcomes-new-affiliate-dr-lucas-carden-research-scientist-and-testifying-survey-expert) Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome Lucas Carden, Ph.D., research scientist and managing partner of FocusMark, LLC, to its... [read more →](https://blog.ams-litigation.com/ams-welcomes-new-affiliate-dr-lucas-carden-research-scientist-and-testifying-survey-expert) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Genericness](https://blog.ams-litigation.com/tag/genericness), [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [News](https://blog.ams-litigation.com/tag/news), [Trademark](https://blog.ams-litigation.com/tag/trademark), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising), [Secondary Meaning](https://blog.ams-litigation.com/tag/secondary-meaning) ## [AMS Announces Amanda T. Bulian, MBA, as Testifying Expert, Specializing in Surveys for Trademark Infringement and False Advertising Matters](https://blog.ams-litigation.com/ams-announces-amanda-t.-bulian-mba-as-testifying-expert-specializing-in-surveys-for-trademark-infringement-and-false-advertising-matters) Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to announce that Senior Manager Amanda T. Bulian has joined the firm’s expanding network of... [read more →](https://blog.ams-litigation.com/ams-announces-amanda-t.-bulian-mba-as-testifying-expert-specializing-in-surveys-for-trademark-infringement-and-false-advertising-matters) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Class Action/Class Certification](https://blog.ams-litigation.com/tag/class-action), [Genericness](https://blog.ams-litigation.com/tag/genericness), [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [News](https://blog.ams-litigation.com/tag/news), [Trademark](https://blog.ams-litigation.com/tag/trademark), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising), [Secondary Meaning](https://blog.ams-litigation.com/tag/secondary-meaning) ## [AMS Survey Expert Brian Sowers and Wolf Greenfield Shareholder John Strand to Present CLE-Eligible Webinar on the Role of Consumer Surveys in IP Litigation](https://blog.ams-litigation.com/ams-survey-expert-brian-sowers-and-wolf-greenfield-shareholder-john-strand-to-present-cle-eligible-webinar-on-the-role-of-consumer-surveys-in-ip-litigation-1) Applied Marketing Science, Inc. (AMS) Survey Expert [Brian Sowers](https://ams-litigation.com/survey-experts/brian-sowers/) and [John Strand](https://wolfgreenfield.com/professionals/strand-john-l), a shareholder in Wolf, Greenfield & Sacks, P.C.’s Trademark & Copyright Practice, will discuss the role of consumer... [read more →](https://blog.ams-litigation.com/ams-survey-expert-brian-sowers-and-wolf-greenfield-shareholder-john-strand-to-present-cle-eligible-webinar-on-the-role-of-consumer-surveys-in-ip-litigation-1) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Genericness](https://blog.ams-litigation.com/tag/genericness), [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [Trademark](https://blog.ams-litigation.com/tag/trademark), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising), [Webinar](https://blog.ams-litigation.com/tag/webinar), [Secondary Meaning](https://blog.ams-litigation.com/tag/secondary-meaning) ## [Trademark Surveys, AI, and Lobsters: Thank You for Joining AMS at the 2024 INTA Annual Meeting](https://blog.ams-litigation.com/trademark-surveys-ai-and-lobsters-thank-you-for-joining-ams-at-the-2024-inta-annual-meeting) Applied Marketing Science, Inc. (AMS) recently participated in the 2024 International Trademark Association (INTA) Annual Meeting in Atlanta, Georgia, as an exhibitor and sponsor. AMS Principal and... [read more →](https://blog.ams-litigation.com/trademark-surveys-ai-and-lobsters-thank-you-for-joining-ams-at-the-2024-inta-annual-meeting) [Genericness](https://blog.ams-litigation.com/tag/genericness), [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [Patent Infringement](https://blog.ams-litigation.com/tag/patent-infringement), [Trademark](https://blog.ams-litigation.com/tag/trademark), [Conference](https://blog.ams-litigation.com/tag/conference), [False Advertising](https://blog.ams-litigation.com/tag/false-advertising), [Secondary Meaning](https://blog.ams-litigation.com/tag/secondary-meaning) ## [Lack of a Consumer Survey May Have “Shot” Down a Defense of Non-Genericness](https://blog.ams-litigation.com/lack-of-a-consumer-survey-non-genericness) In the case *Threshold Enterprises, Ltd. v. Pressed Juicery, Inc.,* the U.S. District Court for the Northern District of California granted Defendant’s motion to cancel the mark “Wellness Shot” on the... [read more →](https://blog.ams-litigation.com/lack-of-a-consumer-survey-non-genericness) [Genericness](https://blog.ams-litigation.com/tag/genericness), [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [Serial Podcast Denied Trademark Registration](https://blog.ams-litigation.com/podcast-denied-trademark-reg) Last month, Adnan Syed, whose murder charges are discussed in the popular podcast, “Serial”, was granted a new trial by the Maryland Court of Special Appeals. However, as is referenced in TCMA.com’s [...](https://thetmca.com/adnan-syed-won-a-new-trial-again-but-the-serial-podcast-lost-its-own-appeal/) [read more →](https://blog.ams-litigation.com/podcast-denied-trademark-reg) [Genericness](https://blog.ams-litigation.com/tag/genericness), [Trademark](https://blog.ams-litigation.com/tag/trademark) ## [Genericness survey cited as a basis for ruling that the Booking.com trademark is not generic](https://blog.ams-litigation.com/genericness-survey-cited-basis-ruling-booking-com-trademark-not-generic) In the end, a consumer survey helped carry the day for Booking.com. [read more →](https://blog.ams-litigation.com/genericness-survey-cited-basis-ruling-booking-com-trademark-not-generic) [Genericness](https://blog.ams-litigation.com/tag/genericness), [Trademark](https://blog.ams-litigation.com/tag/trademark) Page 1 of 1 [1](https://blog.ams-litigation.com/tag/genericness/page/1) ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (61)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (24)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (20)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (20)](https://blog.ams-litigation.com/tag/false-advertising) - [Class Action/Class Certification (17)](https://blog.ams-litigation.com/tag/class-action) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. 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