Consumer surveys are one of the most powerful tools available in trademark or trade dress infringement cases, deceptive advertising, class action cases, and many other types of litigation. Yet despite the prevalence of surveys in complex litigation and settlements, many attorneys are still not familiar with the basics of consumer surveys and how they can be used.
Please join Applied Marketing Science (AMS) on June 5th, 2017 at 2 pm EST for a one-hour webinar where we will discuss the use of survey evidence in intellectual property litigation. This webinar will focus on how survey research can be an effective tool for attorneys when advising clients on how to navigate through complex Lanham Act cases.
Webinar topics will include:
- Advantages of conducting survey research
- Typical applications of surveys in litigation
- Important issues to factor when designing a survey
- Cases where surveys were considered a critical piece of evidence
To watch the webinar, please visit our Knowledge Center.
For additional information about the webinar, please call Marcello Santana at (781) 250-6319 or send an email to firstname.lastname@example.org.