AMS Litigation Blog

Brian Sowers Joins Norton Rose Fulbright Webinar: Navigating Survey Evidence in Consumer and IP Litigation

Juli Lin — Tue, 25 Aug 2026 17:29:49 GMT

AMS Principal and Testifying Survey Expert Brian Sowers will be joining Jeff Margulies, Partner at Norton Rose Fulbright, and Felicia Boyd, Norton Rose Fulbright’s Head of Brands, United States, for the latest installment of the firm’s consumer markets webinar series. The September 17 masterclass will explore the role of survey evidence in false advertising and intellectual property (IP) litigation.

Watch Now: Consumer Surveys in IP and Trademark Litigation Webinar

Juli Lin — Mon, 10 Aug 2026 13:00:03 GMT

Brian Sowers, Applied Marketing Science, Inc. (AMS) Survey Expert, and Jared Kagan, counsel in Debevoise & Plimpton LLP’s Intellectual Property group, discussed the role of consumer surveys in intellectual property and trademark litigation in a recent CLE-eligible webinar facilitated by the American Bar Association (ABA). The webinar is now available to view on demand on the ABA website.

Court Denies Bayer’s Summary Judgment Motion, Credits Plaintiff’s Survey Evidence

Juli Lin — Tue, 07 Jul 2026 12:59:59 GMT

In a significant ruling for consumer protection cases relying on survey evidence, the U.S. District Court for the Southern District of New York denied Bayer’s motion for partial summary judgment and class decertification in Newman v. Bayer Corporation. The decision allows the case to proceed on a certified class basis and reaffirms that well-designed consumer surveys can play a central role in establishing deception and injury under New York General Business Law § 349, a statute that broadly protects consumers from deceptive business practices.

AMS Welcomes New Affiliate Dr. Suneal Bedi, Conjoint Analysis and Consumer Behavior Expert

Juli Lin — Mon, 22 Jun 2026 14:00:01 GMT

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome Suneal Bedi, J.D., Ph.D., an authority in consumer behavior and intellectual property, to its expanding network of affiliated testifying survey experts.

Court Upholds Survey-Based Damages Approach in O’Connor v. Ford Motor Co.

Juli Lin — Tue, 09 Jun 2026 14:00:02 GMT

In a recent class action decision for O’Connor v. Ford Motor Co., Case No. 19-cv-5045, the U.S. District Court for the Northern District of Illinois delivered a significant win for the plaintiffs’ survey-based damages methodology and for Steve Gaskin, the plaintiffs’ testifying survey expert supported by Applied Marketing Science, Inc. (AMS). The court denied Ford’s motion to exclude Gaskin’s testimony in its entirety, allowing his proposed conjoint survey methodology to move forward as part of the plaintiffs’ class certification case.