banner Image

ams-legal

Recent Posts

Jury Finds for FIGS, Inc., Rejecting All Claims of False Advertising

Strategic Partners, Inc. v. FIGS, Inc., Catherine (“Trina”) Spear, Heather Hasson; Case No. 2:19-cv-02286-JWH-KS (C.D. Cal.)

read more →

False Advertising

AMS Welcomes New Affiliate Dr. Adam Alter, Consumer Behavior Expert and New York Times Bestselling Author

Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome newly affiliated expert Dr. Adam Alter, an authority on consumer behavior and...

read more →

News

Vans Skates to Preliminary Injunction with AMS Surveys

Vans, Inc. and VF Outdoor, LLC. v Walmart, Inc. et al., Case No. 8:21-cv-01876-DOC-KES

read more →

Likelihood of Confusion, Secondary Meaning

Applied Marketing Science Sponsoring 2022 ABA-IPL Section Annual Meeting

Applied Marketing Science (AMS) will be sponsoring the upcoming 2022 ABA-IPL Section Annual Meeting, taking place in-person in Washington, D.C., from April 5th-7th. The Annual Meeting is a gathering...

read more →

Conference

Jury finds for Dr. Martens in trade dress trademark dispute

AIRWAIR INTERNATIONAL LTD., Plaintiff, v. PULL & BEAR ESPANA SA, et al., Defendants.(Case No. 19-cv-07641-SI)

read more →

Survey Conducted by AMS Expert Brian Sowers Pivotal in Class Certification

Andrew Roley v. Google LLC, Case No. 18-cv-07537-BLF

Google established its Local Guides program in early 2015 whereby locals photograph and comment on businesses and locations around the world in ord
read more →

Judge Rules Conjoint Analysis Using Real-World Supply-Side Data Satisfies Daubert

Vicky Maldonado, et al. v. Apple, Inc., et al., Case No. 3:16-cv-04067-WHO, Order on Motion to Decertify Class and Exclude Expert Report, Ruling May 14, 2021 

read more →

Conjoint Analysis

Class Certification Granted Against Rite Aid Corporation Based on Proposed AMS Conjoint Survey

Thomas Bailey v Rite Aid Corporation, Case No. 4:18-cv-06926 YGR, Class Certification Ruling April 28, 2021

read more →

Class Action/Class Certification

Applied Marketing Science Sponsoring ABA IPL Spring Virtual Conference

Applied Marketing Science (AMS) will be sponsoring the ABA IPL Spring Virtual Conference, taking place April 7th through the 16th. Join our team for over 30 CLE programs, presentations by acclaimed...

read more →

Conference

AMS Experts Discuss Key Issues in Lanham Act Surveys in IP Litigator Magazine

Consumer surveys can provide valuable empirical evidence in Lanham Act matters, class actions, and many other types of litigation. Sometimes survey may be the only way to obtainrelevant evidence. ...

read more →

Deceptive Advertising, Likelihood of Confusion, News, Trademark

Page 1 of 5 1 2 3 4 5

SUBSCRIBE TO OUR BLOG