--- title: Consumer Litigation Surveys for Complex Legal Matters Blog | ams-legal description: Applied Marketing Science (AMS) has over 30 years of experience conducting consumer litigation surveys for complex legal matters. Read the AMS blog. --- #### [![ams-litigation-new-logo](https://blog.ams-litigation.com/hubfs/ams-litigation-new-logo.svg)](https://ams-litigation.com) - [Home](https://ams-litigation.com/) - [Services](https://ams-litigation.com/services/) - [Trademark Surveys](https://ams-litigation.com/services/trademark-surveys/) - [Likelihood of Confusion](https://ams-litigation.com/services/trademark-surveys/likelihood-of-confusion/) - [Dilution](https://ams-litigation.com/services/trademark-surveys/dilution/) - [Secondary Meaning](https://ams-litigation.com/services/trademark-surveys/secondary-meaning/) - [Genericness](https://ams-litigation.com/services/trademark-surveys/genericness/) - [Deceptive Advertising Surveys](https://ams-litigation.com/services/deceptive-advertising-surveys/) - [Class Action Surveys](https://ams-litigation.com/services/class-action-surveys/) - [Claim Substantiation Surveys](https://ams-litigation.com/services/claim-substantiation-surveys/) - [Patent Infringement Surveys](https://ams-litigation.com/services/patent-infringement-surveys/) - [Content Analysis](https://ams-litigation.com/services/content-analysis/) - [Antitrust Surveys](https://ams-litigation.com/services/antitrust-surveys/) - [Rebuttal Surveys and Reports](https://ams-litigation.com/services/rebuttals/) - Experts and Staff - [Survey Experts](https://ams-litigation.com/survey-experts/) - [Staff](https://ams-litigation.com/staff/) - Knowledge Center - [Case Studies](https://ams-litigation.com/case-studies/) - [Webinars](https://ams-litigation.com/webinars/) - [FAQ](https://ams-litigation.com/faq/) - [Resource](https://ams-litigation.com/resource-guides/) - [Blog](https://ams-litigation.com/blog/) - Join Us - [Why Work at AMS](https://www.ams-inc.com/why-work-at-ams/) - [Roles and Career Paths](https://www.ams-inc.com/roles-and-career-paths/) - [Contact Us](https://ams-litigation.com/contact-us/) ![banner Image](https://blog.ams-litigation.com/hubfs/AMS-Dec2017/Images/banner%201.jpg) - [Home](https://ams-litigation.com/) - » - [Blog](https://blog.ams-litigation.com) ## ams-legal ### Recent Posts ## [Jury Finds for FIGS, Inc., Rejecting All Claims of False Advertising](https://blog.ams-litigation.com/jury-finds-for-figs-inc.-rejecting-all-claims-of-false-advertising) *Strategic Partners, Inc. v. FIGS, Inc., Catherine (“Trina”) Spear, Heather Hasson*; Case No. 2:19-cv-02286-JWH-KS (C.D. Cal.) [read more →](https://blog.ams-litigation.com/jury-finds-for-figs-inc.-rejecting-all-claims-of-false-advertising) [False Advertising](https://blog.ams-litigation.com/tag/false-advertising) ## [AMS Welcomes New Affiliate Dr. Adam Alter, Consumer Behavior Expert and New York Times Bestselling Author](https://blog.ams-litigation.com/ams-welcomes-new-affiliate-dr.-adam-alter-consumer-behavior-expert-and-new-york-times-bestselling-author) Applied Marketing Science, Inc. (AMS), a leading-edge market research and consulting firm, is pleased to welcome newly affiliated expert [Dr. Adam Alter](https://ams-litigation.com/survey-experts/adam-alter/), an authority on consumer behavior and... [read more →](https://blog.ams-litigation.com/ams-welcomes-new-affiliate-dr.-adam-alter-consumer-behavior-expert-and-new-york-times-bestselling-author) [News](https://blog.ams-litigation.com/tag/news) ## [Vans Skates to Preliminary Injunction with AMS Surveys](https://blog.ams-litigation.com/vans-skates-to-preliminary-injunction-with-ams-surveys) *Vans, Inc. and VF Outdoor, LLC. v Walmart, Inc. et al., Case No. 8:21-cv-01876-DOC-KES* [read more →](https://blog.ams-litigation.com/vans-skates-to-preliminary-injunction-with-ams-surveys) [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [Secondary Meaning](https://blog.ams-litigation.com/tag/secondary-meaning) ## [Applied Marketing Science Sponsoring 2022 ABA-IPL Section Annual Meeting](https://blog.ams-litigation.com/ams-sponsoring-2022-aba-ipl) Applied Marketing Science (AMS) will be sponsoring the upcoming 2022 ABA-IPL Section Annual Meeting, taking place in-person in Washington, D.C., from April 5th-7th. The Annual Meeting is a gathering... [read more →](https://blog.ams-litigation.com/ams-sponsoring-2022-aba-ipl) [Conference](https://blog.ams-litigation.com/tag/conference) ## [Jury finds for Dr. Martens in trade dress trademark dispute](https://blog.ams-litigation.com/jury-finds-for-dr.-martens-in-trade-dress-trademark-dispute) *AIRWAIR INTERNATIONAL LTD., Plaintiff, v. PULL & BEAR ESPANA SA, et al., Defendants.*(Case No. 19-cv-07641-SI) [read more →](https://blog.ams-litigation.com/jury-finds-for-dr.-martens-in-trade-dress-trademark-dispute) ## [Survey Conducted by AMS Expert Brian Sowers Pivotal in Class Certification](https://blog.ams-litigation.com/survey-sowers-class-certification) *Andrew Roley v. Google LLC, Case No. 18-cv-07537-BLF* Google established its Local Guides program in early 2015 whereby locals photograph and comment on businesses and locations around the world in ord [read more →](https://blog.ams-litigation.com/survey-sowers-class-certification) ## [Judge Rules Conjoint Analysis Using Real-World Supply-Side Data Satisfies Daubert](https://blog.ams-litigation.com/conjoint-analysis-satisfies-daubert) *Vicky Maldonado, et al. v. Apple, Inc., et al.,* Case No. 3:16-cv-04067-WHO, Order on Motion to Decertify Class and Exclude Expert Report, Ruling May 14, 2021  [read more →](https://blog.ams-litigation.com/conjoint-analysis-satisfies-daubert) [Conjoint Analysis](https://blog.ams-litigation.com/tag/conjoint-analysis) ## [Class Certification Granted Against Rite Aid Corporation Based on Proposed AMS Conjoint Survey](https://blog.ams-litigation.com/class-certification-granted-against-rite-aid-corporation-based-on-proposed-ams-conjoint-survey) *Thomas Bailey v Rite Aid Corporation*, Case No. 4:18-cv-06926 YGR, Class Certification Ruling April 28, 2021 [read more →](https://blog.ams-litigation.com/class-certification-granted-against-rite-aid-corporation-based-on-proposed-ams-conjoint-survey) [Class Action/Class Certification](https://blog.ams-litigation.com/tag/class-action) ## [Applied Marketing Science Sponsoring ABA IPL Spring Virtual Conference](https://blog.ams-litigation.com/ams-sponsoring-ipl-spring-conference) Applied Marketing Science (AMS) will be sponsoring the [ABA IPL Spring Virtual Conference](https://web.cvent.com/event/b748e0fd-1abd-49f8-a309-29c12fef5c5c/summary), taking place April 7th through the 16th. Join our team for over 30 CLE programs, presentations by acclaimed... [read more →](https://blog.ams-litigation.com/ams-sponsoring-ipl-spring-conference) [Conference](https://blog.ams-litigation.com/tag/conference) ## [AMS Experts Discuss Key Issues in Lanham Act Surveys in IP Litigator Magazine](https://blog.ams-litigation.com/experts-discuss-key-issues-in-lanham-act-surveys-in-ip-litigator-magazine) Consumer surveys can provide valuable empirical evidence in Lanham Act matters, class actions, and many other types of litigation. Sometimes a survey may be the *only* way to obtainrelevant evidence. ... [read more →](https://blog.ams-litigation.com/experts-discuss-key-issues-in-lanham-act-surveys-in-ip-litigator-magazine) [Deceptive Advertising](https://blog.ams-litigation.com/tag/deceptive-advertising), [Likelihood of Confusion](https://blog.ams-litigation.com/tag/likelihood-of-confusion), [News](https://blog.ams-litigation.com/tag/news), [Trademark](https://blog.ams-litigation.com/tag/trademark) Page 1 of 5 [1](https://blog.ams-litigation.com/author/ams-legal/page/1) [2](https://blog.ams-litigation.com/author/ams-legal/page/2) [3](https://blog.ams-litigation.com/author/ams-legal/page/3) [4](https://blog.ams-litigation.com/author/ams-legal/page/4) [5](https://blog.ams-litigation.com/author/ams-legal/page/5) ### SUBSCRIBE TO OUR BLOG ### Categories - [Trademark (61)](https://blog.ams-litigation.com/tag/trademark) - [News (28)](https://blog.ams-litigation.com/tag/news) - [Conference (24)](https://blog.ams-litigation.com/tag/conference) - [Conjoint Analysis (20)](https://blog.ams-litigation.com/tag/conjoint-analysis) - [Deceptive Advertising (20)](https://blog.ams-litigation.com/tag/deceptive-advertising) - [False Advertising (20)](https://blog.ams-litigation.com/tag/false-advertising) - [Class Action/Class Certification (17)](https://blog.ams-litigation.com/tag/class-action) ### Applied Marketing Science Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation. ### Join Our Mailing List By submitting your information you agree to receive electronic communications from AMS. 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